Singapore F&B franchisor adds new brand to Hong Kong (with photo)
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Founded in 2012, Zfranchises aims to develop and manage food and beverage (F&B) brands in Asia and is llaollao’s master franchisor in the region. Bringing llaollao to Hong Kong is a very exciting milestone for Zfranchises, according to the Chairman of Zfranchises Hong Kong Limited, Mr Javier Diaz.
He said, “Hong Kong represents a very vibrant market with a sophisticated customer base. Quick service food stores and themed restaurants are popular among diners, so we see keen demand for quality dessert establishments at every price point here.
“Moreover, diners are paying greater attention to healthy food. In the wake of this trend, different dairy products have become a big hit in Hong Kong. We believe that the frozen yogurt market is one of the leaders.” Apart from llaollao, the company is also exploring other potential brands for introduction in Hong Kong.
Associate Director-General of Investment Promotion Dr Jimmy Chiang said, “llaollao offers Hong Kong customers a new choice of quality dairy products, and at the same time our city's dynamic F&B sector gives Zfranchises very good headway. We wish the company and llaollao success in Hong Kong and look forward to Zfranchises bringing more new brands to our city.”
About Zfranchises
Founded in 2012, Zfranchises is an investment holding company specialising in F&B franchising. It is a master franchisor of llaollao. The company is dedicated to growing strong F&B brands across multiple locations, formats and cuisines. Zfranchises also has offices in Singapore and Malaysia. For more information, please visit zfranchises.com.
About Invest Hong Kong
Invest Hong Kong (InvestHK) is the department of the Hong Kong Special Administrative Region Government established in July 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong’s vibrant economy. For more information, please visit www.investhk.gov.hk.
For event photo, please visit www.flickr.com/photos/investhk/albums/72157672966775435.
Ends/Monday, August 29, 2016
Issued at HKT 16:28
Issued at HKT 16:28
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