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Argentine online butchery, El Toro Limited, announced today (November 2) that it has opened an office in Hong Kong, the first in the city to offer door to door delivery of Argentine premium chilled beef from grass fed cattle.
EI Toro Limited offers prime beef taken from cattle raised in La Pampa, one of the best known cattle producing regions in South America, where the animals feed entirely on natural grass. The startup is working in partnership with the supplier, which has more than 30 years' experience in the cattle business in Argentine, according to one of the co-founders, Mr Hernan Castro.
Mr Castro said, "Hong Kong customers are sophisticated and always look for high quality food. We know that Argentina is famous for its excellent beef. That's why we are here in Hong Kong to bridge the gap, bringing the finest beef from Argentina to meet the demand from discerning Hong Kong customers."
Another co-founder of El Toro, Mrs Mercedes Landa, added, "Hong Kong has a very friendly business environment with very easy, simple business incorporation procedures. We will use the Hong Kong office as our headquarters in Asia, and looking ahead we are also studying the possibility of selling our high quality Argentine beef to local restaurants."
The Associate Director-General of Investment Promotion Dr Jimmy Chiang said, "Renowned as the culinary capital of Asia, Hong Kong has a mature food market for overseas food companies. Together with its free-port status, well-developed transportation and logistics networks, Hong Kong is also an excellent platform for food trading and distributing companies to trade and promote their exciting food products in Asia."
About El Toro Limited
El Toro is an online butchery offering Argentine premium chilled beef from grass fed cattle. The startup opened for business in August 2015. Its cattle are raised in the Argentine Pampas, an extensive region of flat and fertile grassland, which is the most well-known cattle producing region in South America. For more information, please visit: www.eltoro.hk.
About Invest Hong Kong
Invest Hong Kong (InvestHK) is the department of the Hong Kong Special Administrative Region (HKSAR) Government established in July 2000 to attract Foreign Direct Investment (FDI) and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As at June 2015, InvestHK had assisted over 3,700 companies which created more than 40,200 new jobs in the first year of operation or expansion and over HK$99 billion of investment. For more information, please visit www.investhk.gov.hk.
For the event photo, please visit: www.flickr.com/photos/investhk/albums/72157658202906603.
Ends/Monday, November 2, 2015
Issued at HKT 11:10
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