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An exhibition entitled "Wonderful Times, Beautiful Images - Calendar Posters and Modern Society in the Republican Period" is being held from today (October 23) to March 30 next year at the Dr Sun Yat-sen Museum, showcasing the social and commercial trends of Hong Kong during the Republican period.
Presented by the Leisure and Cultural Services Department and organised by the Dr Sun Yat-sen Museum, the exhibition introduces Hong Kong's commercial activities during the Republican period and also sheds light on fashionable lifestyles and trends of the time by displaying calendar posters and artefacts with a variety of themes.
Due to the increasingly competitive climate of trade in the early 20th century, it became a popular practice for companies in Guangzhou, Shanghai and Hong Kong to advertise their products through posters given to customers. Since a calendar was usually printed in the lower part of the poster, the term "calendar poster" was used. The calendar poster was a product of its time which combined a practical purpose as a promotion tool with artistic value.
The Dr Sun Yat-sen Museum is located at 7 Castle Road, Mid-Levels, Central, Hong Kong. For details of the exhibition, please visit the Dr Sun Yat-sen Museum's website at hk.drsunyatsen.museum, or call 2367 6373.
Ends/Friday, October 23, 2015
Issued at HKT 15:01
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