"iAM Smart" �� Easier registration, easier life (Web accessible version)
| Description of visuals: |
Opening with a cafm� setting, Kathy Yuen sits at a dining table with a cup of coffee She scrolls on her phone as colourful blocks float out from it, circling her and gently floating in the air The camera zooms in to reveal the mascot, Swifty, appearing among the blocks Swifty, in a student look, is carrying a schoolbag, wearing a pair of glasses, and holding a pencil Kathy notices it and smiles warmly The mascot, Swifty flies towards the camera, while icons representing various services pop up behind Kathy and rush towards the screen: a light bulb representing electricity, a faucet representing water supplies, a backpack and textbooks representing application for Primary One Admission and Secondary One places allocation, and a car representing the vehicle licence services Kathy happily glances at the icons and says: |
| Kathy Yuen: |
Having registered for 胙iAM Smart+绞 I can handle household matters |
| Description of visuals: |
The superscript Easier way笥 appears beside her Kathy says: |
| Kathy Yuen: | in an easier way |
| Description of visuals: |
In a living room setting, Bill Chan sits on a sofa, scrolling on his phone Similar colourful blocks float out from his phone The camera focuses on Bill绞s phone, showing the iAM Smart笥 mobile app with an NFC icon floating above it The superscript reads: NFC technology.笥 At the same time, the mascot, Swifty, wearing dark sunglasses stylishly flies from the bottom left corner towards the camera, exiting the frame. The camera pulls back, revealing icons representing various services appearing one by one around Bill. These include a stack of currency notes and several coins which represent MPF services, a library and books representing leisure services, a passport representing immigration services, and a medical kit representing healthcare services Bill says: |
| Bill Chan: | Self-register with your mobile phone, and access various online services like eMPF, leisure and medical services |
| Description of visuals: |
Then, Bill faces the camera, with the superscript Easier registration笥 appearing beside him Bill says: |
| Bill Chan: | Easier registration |
| Description of visuals: |
The scene shifts to Jessica Chan in the middle of the frame, with two giant phones floating on each side of her The screens of the four phones show the mascot, Swifty with different looks, one holding a basketball, a football and a table tennis bat; one seated on a high-speed rail with an airplane in the background; one wearing an academic cap and holding a diploma scroll; and one sitting in a private car with a globe in the background Jessica looks at them happily As she walks to the right, the background changes from an outdoor sports ground to the departure hall in the airport, and then to the Hong Kong-Zhuhai-Macao Bridge Zhuhai Port as the background A close-up of her follows, continuing with the Hong Kong-Zhuhai-Macao Bridge Zhuhai Port in the background She proudly holds her phone, displaying the iAM Smart笥 mobile app towards the camera The mascot, Swifty floats beside her Jessica says: |
| Jessica Chan: |
iAM Smart+绞 also covers many aspects of life Wherever you goK� |
| Description of visuals: |
She then appears in four frames representing social media platforms, with different backgrounds: an outdoor tennis court, the airport departure hall, and the Hong Kong-Zhuhai-Macao Bridge The central profile picture frame shows a blue sky background The superscript Easier life笥 appears on the screen, and Jessica says to the camera: |
| Jessica Chan: | enjoy an easier life |
| Description of visuals: |
The scene shifts to a soft green background, with the iAM Smart笥 mobile application icon prominently displayed in the centre The mascot, Swifty playfully pops in from the left, while a smartphone appears in the middle, showcasing the Personal Assistant page of iAM Smart笥 The top tab clearly highlights Bills笥 The smartphone screen then fades out as the mascot, Swifty moves to the centre of the frame On the left, a progress bar appears with the label beneath it: View the application status of services笥 On the right, another smartphone is shown with an e-bill displayed on the screen, accompanied by two floating coins symbolising the clarity and comprehensibility of e-bills The mascot, Swifty says: |
| Swifty: | You can use the "iAM Smart" Personal Assistant to view your electronic bills and application status of services |
| Description of visuals: |
Finally, the screen transits to the iAM Smart+笥 logo The mascot, Swifty drifts to the left of the logo and spins lightly before striking a pose At the top right corner, the Digital Policy Office笥 logo appears The mascot, Swifty says: |
| Swifty: | Register now |
