The "Immersive Hong Kong" roving exhibition opened in Kuala Lumpur, Malaysia, today (March 3). This is the third stop of the exhibition in the Association of Southeast Asian Nations (ASEAN), following that in Jakarta, Indonesia, and Bangkok, Thailand, in July and October last year respectively.
 
     Organised by the Information Services Department and themed "Hong Kong - Where the World Looks Ahead", the exhibition showcases the city's unique strengths, advantages and opportunities to the ASEAN community and invites them to explore the potential for business, investment and tourism in Hong Kong.

     Through interactive art technology, the "Immersive Hong Kong" exhibition enables visitors to immerse themselves in different visuals representing the city with a creative twist. The five thematic zones, namely "Financial Bridgehead", "I&T Brain Bank", "Blossoming Creativity", "Diversity and Greenery" and "Buzzing Sports Action", feature multiple interactive art projections, light box installations and naked eye 3D displays, presenting the multifaceted appeal of Hong Kong.
 
     Visitors can also enjoy Hong Kong's vibrant and colourful skyline, illustrated by Hong Kong artist Messy Desk (Jane Lee), at a photo corner in the venue. Promotional videos on Hong Kong and digital panels with information and insights from ASEAN companies and talent about their experiences in Hong Kong are also on display, explaining why the city is one of the most desirable places for visiting, living, working and investing.

     "The exhibition not only showcases to the Malaysian community the unique attractions of Hong Kong as a cosmopolitan city, but also demonstrates that the city is full of creativity and character. Visitors will be able to enjoy a new experience that features Hong Kong's latest developments and different facets," a spokesperson for the Information Services Department said.

     To encourage more people to visit Hong Kong, an interactive game, "Snap a cool shot @Immersive Hong Kong", is also featured as part of the exhibition. The top 400 winners will each receive an economy class round-trip air ticket from Kuala Lumpur to Hong Kong. The tickets are sponsored by Hong Kong International Airport's "World of Winners" Tickets Giveaway Campaign.

     The exhibition is set to run at Pavilion Bukit Jalil, a major shopping centre in the capital city, until March 10. Admission is free and visitors will be offered souvenirs during the event. More information on the exhibition is available on the dedicated page of the Brand Hong Kong website (www.brandhk.gov.hk/hkpromotion-asean2023-24).

Ends/Sunday, March 3, 2024
Issued at HKT 18:25

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