Japanese skin care e-retailer Beverly Glen Laboratories Inc today (May 17) opened an office in Hong Kong to run an online business and use the city as an order fulfilment hub, as part of its plan to take the b.glen brand outside Japan.

     According to the Chief Executive Officer, Mr Akira Kodama, b.glen skincare products are designed in the United States and manufactured in Japan, and developed with the company's proprietary QuSome technology. The brand offers a series of products addressing various skin conditions such as the appearance of pores and acne, and provide whitening, moisturising and anti-ageing results. He also said that the brand is poised to have advantage in access to the growing halal markets, after getting halal certification in 2016 from the Islamic Chamber Research and Information Centre in Japan.

     Mr Kodama said, "We have been selling our products online in Japan for over 14 years and our brand is very popular in our home country. As Hong Kong consumers follow closely the latest beauty trends and technologies, I am confident that we will settle in Hong Kong quickly and our brand will very soon expand to the Mainland of China and other Asian markets. As our business grows in Asia, the Hong Kong office will take on further responsibilities to provide support and services to business partners in the region."

     Associate Director-General of Investment Promotion Dr Jimmy Chiang said, "Hong Kong's central location, free port and advanced infrastructure make it an excellent hub for e-retailers to manage logistics across international locations. We are delighted that Beverly Glen Laboratories Inc has chosen to set up its first overseas presence in Hong Kong, which offers an ideal location to test its brand acceptance in Asia and a perfect launch pad for continuous expansion in the region."

About Beverly Glen Laboratories Inc

     Japan-based Beverly Glen Laboratories Inc is an online retailer of b.glen skincare products. The business was originally founded by Mr Akira Kodama in California, the United States in 1994 where the concept of b.glen was conceived. In 2003, b.glen was launched in Japan and the products are sold to Japanese customers online. For more information, please visit: www.bglen.hk or www.bglen.com.

About Invest Hong Kong

     Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government established in 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong’s vibrant economy. For more information, please visit www.investhk.gov.hk.

     For event photos, please visit www.flickr.com/photos/investhk/albums/72157681748614421.

Ends/Wednesday, May 17, 2017
Issued at HKT 12:40

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