The Trade and Industry Department and the Hong Kong Trade Development Council (HKTDC) will jointly organise a two-day seminar series entitled "Innovation and Branding - The New Breed of SMEs" on December 1 and 2 (Thursday and Friday). Various branding experts and representatives of renowned brands will come together to share their views on how small and medium-sized enterprises (SMEs) could embrace the new trend of customer preferences and competition by brand development and innovation.

     The seminar series will consist of four sessions. Details are as follows:

1. Innovate your Brand by Technology

Date: December 1 (Thursday)

Time: 11am–12.15pm

Speakers: Dr Alfred Ng
               Chief Technology Officer,
               Suga International Holdings Limited
 
               Ms Rita Chung
               Managing Director,
               Newkey Technology Development Limited

2. Tap the Market with "Style"

Date: December 1 (Thursday)

Time: 2–3.15pm

Speakers: Mr Eric Sun
               Managing Director, 
               Kinox Trading Limited
           
               Mr Victor Yiu
               Director, Zuri Jewelry

3. Transforming Your Brand and Business

Date: December 2 (Friday)

Time: 11am–12.15pm

Speakers: Mr C L Lam
               Creative Director,
               Green & Associates (HK) Limited

               Mr Stanley Yeung,
               Chief Executive Officer, 
               Brands United Limited

4. "Digital Mind" for Branding

Date: December 2 (Friday)

Time: 2–3.15pm

Speakers: Mr Anthony Lam
               Sales and Marketing Director,
               Sa Sa International Holdings Limited

               Mr K K Tsang
               Founder and Chief Executive Office,
               The Bees Group

     The seminar series is one of the highlight events of the annual World SME Expo, which aims to provide a platform for service providers to promote their services and business solutions to SMEs, and help SMEs explore market opportunities. Seminars will be held at Seminar Room D, Hall 1, Hong Kong Convention and Exhibition Centre and conducted in Cantonese or English (with simultaneous English and/or Putonghua interpretation). Admission is free.

     Interested parties are invited to register with the HKTDC (telephone: 1830 668). Seats will be allocated on a first-come, first-served basis. Please visit the HKTDC website (www.hktdc.com/worldsmeexpo) for details and online registration.

Ends/Tuesday, November 22, 2016
Issued at HKT 15:01

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