Talisma continues expansion into Asia by establishing regional headquarters in Hong Kong (with photo)
******************************************************

    Talisma Corporation, the market leader in enterprise Customer Interaction Management (CIM) solutions, today (6 February) announced the opening of its regional headquarters in Hong Kong.  The new office, Talisma Corporation HK Ltd, will become the company¡¯s regional headquarters for the whole of East Asia.

     By establishing an office in the region, Talisma will expand its sales, marketing and delivery reach to cover Hong Kong, Mainland China, the Philippines, Korea, Malaysia, Thailand and Vietnam.  Customers within these markets will be able to purchase Talisma¡¯s complete suite of CIM products which includes: Knowledgebase, Email, Chat, Phone and VoIP.

     At the opening ceremony, the Director, East Asia of Talisma, Mr James Dwyer, said, ¡°Hong Kong businesses are realising that customer interaction should not be limited by traditional communications channels.  Talisma¡¯s CIM solutions enable businesses to deliver a truly exceptional customer experience and take advantages of business opportunities and improve operational efficiencies.¡±

     Mr Dwyer continued, ¡°Hong Kong¡¯s dynamic commercial environment, sophisticated infrastructure, highly motivated workforce and geographical location provide an unbeatable springboard to support Talisma¡¯s operations in the region¡±

     Talisma currently operates in 33 countries worldwide and offers language support for twelve languages, including Putonghua and Cantonese.  Talisma¡¯s comprehensive interaction management suite fully integrates online communication channels, including email, chat, VoIP, Web self service, and telephony with robust business process functionality and third party data integration capabilities.  Deployed onsite or on-demand and built on a secure, scalable platform, Talisma equips organisations with the latest customer-centric communication solutions resulting in clear competitive advantages.

     The Associate Director-General of Investment Promotion at Invest Hong Kong, Mr John Rutherford, welcomed the arrival of Talisma to Hong Kong.  He said, ¡°Hong Kong¡¯s central location, the availability of high quality IT professionals, and superb telecommunications infrastructure are among the city¡¯s many attractions for IT companies, especially those with a regional perspective.  The establishment of Talisma¡¯s regional headquarters here is a vote of confidence in Hong Kong as a strategic base for the company¡¯s ambitious expansion plans.  I wish Talisma every success in its future business development in Hong Kong and the region.¡±

     Talisma Corporation is a global provider of Customer Interaction Management solutions that enable businesses to deliver a truly exceptional customer experience.  Talisma¡¯s solutions integrate the power of email, phone, chat, VoIP, and Web self-service with a robust and mature customer interaction management Web services platform, comprehensive analytics, and a system-wide knowledgebase.  Talisma's global customers include Aetna, AOL, Aviva, Bank of America, Canon, ChevronTexaco, Citibank, Coast Capital Savings, Daimler-Chrysler, Dell, DHL, Ford, HGTV, Intuit, University of Alabama, Microsoft, Pitney Bowes, Siemens, Sony, Sprint, and the US Department of State.  For more information, visit www.talisma.com.

     Invest Hong Kong is the Hong Kong Special Administrative Region Government department charged with encouraging and facilitating inward investment into the city by providing the support needed to establish a business presence here.  For more information, please visit the website at www.investhk.gov.hk.

Ends/Tuesday, February 6, 2007
Issued at HKT 15:45

NNNN