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Best World International Limited, a Singapore-based health and lifestyle products company, opened its regional centre in Causeway Bay, Hong Kong.
The new regional centre, which provides administrative, sales support and training facilities, marks Best World's commitment to develop Hong Kong into a key market. Best World, which is the only direct selling company listed on the Singapore Exchange, first entered the Hong Kong market in September 2005 by operating franchised retail outlets, namely bwL Authorized Lifestyle Centre. Following the opening of the new regional office cum showroom, Best World plans to open more Lifestyle Centres in Hong Kong to provide better support to its distributors.
Best World Lifestyle (HK) will serve consumers in Hong Kong, Macao and Guangdong province, and will serve as a springboard for the Group to enter the Mainland market. To date, Best World has established a strong regional presence in Singapore, Malaysia, Indonesia, Thailand, Vietnam, Brunei and Taiwan, and targets to expand into China, Philippines, South Korea and Japan by 2010.
Group Managing Director & CEO, Dr Dora Hoan, remarked, "We decided to establish a regional centre in Hong Kong, because we are confident of the opportunities for growth in this booming consumer market. Hong Kong has long been an excellent business hub renowned for its outstanding infrastructure and business-friendly environment. By establishing ourselves in this vibrant, international business hub, we expect to achieve outstanding results. Best World entered Taiwan at the end of 2006. We view Hong Kong and Taiwan as key direct selling markets and important springboards for expanding into Mainland China."
Chairman & Group Executive Director, Dr Doreen Tan, said, "Hong Kong consumers are savvy and sophisticated people who demand products of high quality and innovation. I believe Best World's quality products and attractive business plan will serve to enhance our consumers' lives, and aid them in living 'Life at its Best.'"
The Associate Director-General of Investment Promotion at Invest Hong Kong, Mr Simon Galpin, welcomed the Group's decision to set up regional base in Hong Kong. "I am happy to see a major regional player in direct selling using Hong Kong as a strategic gateway to Mainland China. Hong Kong is well known for its business-friendly environment, dynamic workforce and world class infrastructure. Our international city is certainly a choice location for Best World to further expand into Mainland China and the Asian region," said Mr Galpin.
Headquartered in Singapore, Best World specialises in the direct selling of more than 100 products and has developed an extensive network. The company has developed many brands, such as DR's Secret, optrimax, Avance, bwL health supplements and equipment. For more information, please visit the company's website at www.bwl.com.hk
Invest Hong Kong is the Hong Kong Special Administrative Region Government department charged with encouraging and facilitating inward investment into the city by providing the support needed to establish or expand a business presence here. For more information, please visit the website at www.investhk.gov.hk.
Ends/Monday, January 8, 2007
Issued at HKT 16:25
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