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UK medical device developer bases Asia-Pacific office in Hong Kong (with photo)
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    SunTech Medical, Inc, a world leader in blood pressure monitoring products and technology, announced the opening of its Hong Kong office today (November 13).

     As SunTech's first Asian venture, the Hong Kong operation will be responsible for providing a full range of sales and marketing support to its distributors throughout the Asia-Pacific region.

     The Regional Director of SunTech Medical in Hong Kong, Mr Anthony Nixon, said, "Sales operations associated with our medical devices have previously been based only in the UK and US. As our business grows in this region, it has become strategically important to establish a base here in order to be immediately available and responsive to the needs of our customers, both in Hong Kong and the rest of this region."

     Commenting on the choice of Hong Kong as its regional hub, Mr Nixon said, "We firmly believe that Hong Kong is the epicentre for Asian market development. China's rise as a major consumer and manufacturer further prompted SunTech Medical to operate directly in this booming market. The business-friendly environment and the great ease of setting up and operating a business in Hong Kong are among the city's many advantages."

     He continued, "We have been encouraged and assisted  by Invest Hong Kong at every stage in our efforts to set up an office in Hong Kong. I am certain that the business attitude and environment here will benefit the further development and consolidation of our business operations throughout the Asia-Pacific region."

     The Associate Director-General of Investment Promotion at Invest Hong Kong, Mr John Rutherford, congratulated SunTech Medical on the establishment of its Hong Kong office. "I am delighted to see another renowned technology company choose  Hong Kong as the regional marketing base for its products. As well as our proximity to the Mainland market, Hong Kong is well placed in the centre of the Asia Pacific region to provide effective support to every significant market. The city also provides an excellent window to showcase new products to the region, and is therefore an ideal location to conduct proactive sales and marketing activities. We have been delighted to work with Anthony Nixon as he has developed SunTech Medical's strategy for having a presence in Asia."

     Founded in 1984, SunTech Medical is a wholly owned subsidiary of SunTech Medical Group Limited which is a privately-owned British company. It develops and markets clinical grade blood pressure measurement devices and operates from bases in the Research Triangle Park, North Carolina and Oxford, UK. For more information about SunTech Medical, please visit the website at www.suntechmed.com.

     Invest Hong Kong is the Hong Kong Special Administrative Region Government department charged with encouraging and facilitating inward investment into the city by providing the support needed to establish or expand a business presence here. For more information, please visit the website at www.investhk.gov.hk.

Ends/Monday, November 13, 2006
Issued at HKT 12:00

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