Keep your cool on the road - Stay Alert, Stay Alive - Pedestrian Safety (Web accessible version)
| Description of visuals: | The scene opens with the father playing chess in the park, while two elderlies stand on his two sides observing the game. The father moves his "rook" chess piece forward and places it next to the "king" chess piece. He then raises both hands in a triumphant gesture, indicating that he has won the game. The two uncles beside him look at the father with approving expressions on their faces. Father says: |
| Father: | Checkmate! You've lost |
| Description of visuals: | The scene shows a father and son crossing the road in a park. In the upper left corner of the screen, a pedestrian traffic light with a green pedestrian signal is lit. The son and father walk together from the safety island, crossing the road while the father is completely engrossed in sharing his insights on winning the chess game. Father says: |
| Father: | To win, you have to be smart and careful all the time |
| Description of visuals: | The scene transitions, and the pedestrian traffic light changes from a green pedestrian signal to a red one. The son and father continue walking from the safety island onto the road. A black car enters from the right side of the screen. The son firmly grasps his father's right arm, pulling him back to the safety island before the black car passes in front of them. The son holds onto his father's shoulder, correcting his father's mindset about crossing the road. Son says: |
| Son: | The same applies when crossing roads |
| Description of visuals: | The scene shows a busy road with many vehicles passing by. The scene transitions, and a middle-aged man quickly runs across the road between a heavy goods vehicle and a light goods vehicle. An approaching car suddenly slams on the brakes, stopping in front of the middle-aged man. The man's face shows a startled expression, and the effect turns the screen from color to black and white. The scene transitions, once again showing a busy road with many vehicles driving on it. Son says: |
| Son: | Don't jaywalk and cross between parked vehicles |
| Description of visuals: | The scene transitions, and a girl wearing headphones focuses on her mobile and walks across the road from a pedestrian path between a parked light goods vehicle and a reversing medium goods vehicle. The driver of the medium goods vehicle does not notice the girl and looks at the rearview mirror to reverse the vehicle. The goods vehicle slowly moves backward, emitting a beeping sound. The girl realises the goods vehicle is approaching her and reveals a panicked expression. The effect turns the screen from color to black and white. Father says: |
| Father: | Yes. Be attentive Look around and listen |
| Description of visuals: | The scene shows the son and father walking up the steps of a pedestrian bridge. The scene transitions, displaying a bustling road with heavy traffic. Son says: |
| Son: | For safety reasons, you must use the crossing facilities even if you have to walk further |
| Description of visuals: | The scene transitions, and the middle-aged man notices the green pedestrian signal illuminated on the traffic light and the nearby vehicles stopped. He uses the designated crossing facilities to cross the road. Father says: |
| Father: | Be aware of traffic conditions |
| Description of visuals: | The scene transitions, and a girl stands on the pedestrian path, looking at the rear of a parked medium goods vehicle. She removes her headphones and decides not to cross the road between parked vehicles and continues walking forward Father says: |
| Father: | Avoid walking into or staying in the blind spots of large vehicles |
| Description of visuals: | The scene shows Mr Safegg stands near the footbridge, explaining the correct mindset for crossing the road. Simultaneously, the scene shows the son and father descending the steps of the pedestrian bridge while having a conversation. Mr Safegg says: |
| Mr Safegg: | Mr Safegg reminds you Keep Your Cool on the Road Stay Alert, Stay Alive |
| Description of visuals: | The last shot shows the "Keep Your Cool on the Road, Stay Alert, Stay Alive!" logo at the top of the screen, the "Road Safety Council" logo at the bottom and Mr Safegg speaking the slogan in the bottom left corner. |
