“iAM Smart” one-stop personalised digital service platform (eTAX version) (Web accessible version)
| Description of visuals: | Opening with a close-up shot of Carlos Chan appears from the left side of the camera and keeps moving forward; then the screen widens, Carlos is in an environment created by computer effects, and has a distant view of buildings of Hong Kong. Carlos looks back while walking, he sees many “clones” of himself in different dresses follow along. Then in an open area, different dressed-up clones using different mobile devices to access the Internet, and the screen pops out different user names and passwords. Carlos snaps his fingers in confidence, and all the clones disappear instantly. Carlos smiles to the camera and says, |
| Carlos Chan (MVO): | Why have so many online accounts and passwords when you need only one with "iAM Smart” |
| Description of visuals: | Then, Carlos looks at the camera, holding the sign of "iAM Smart" with his right hand; then Kathy Tong turns out from the back of Carlos. The screen then jumps to a close-up of Kathy's hands. A three-dimensional object made by computer effects is floating in the middle, and then bursts. The "iAM Smart" mascot pops up with a pile of logos; then the screen widens and Kathy opens both hands, and clearly show different signs at the same time, includes the Inland Revenue Department logo, eHealth logo, water supply logo, power company logo, house logo, money symbol and vehicle logo. Kathy says, |
| Kathy Tong (FVO): | Use the “iAM Smart” platform to access different online services |
| Description of visuals: | The screen shifts, Carlos and Kathy continue to stay in a virtual environment, raising their mobile phones; at the same time, different electronic forms appear in the air. They move their mobile phones to the form, and the form immediately display a "tick" sign. After that, Kathy holds her mobile phone and looks at the camera. A close-up of her mobile phone appears next to her. The mobile phone screen shows signs of "Personalised Notifications" and "Digital Signing". Kathy uses her finger to press the two signs, and then says, |
| Kathy Tong (FVO): | fill in forms automatically and receive personalised notifications |
| Description of visuals: | After that, the screen divides into three parts. The left side shows Carlos is standing next to the Self-registration Kiosk; in the middle, Kathy is wearing a suit, and holding a tablet displaying the "iAM Smart" home page to the camera; on the right side Carlos is wearing Mobile Registration Teams uniform, hangs up the staff's ID, and holding the tablet showing the "iAM Smart" home page to the camera, and there is an "iAM Smart" pull up stand besides him. The supers on the screens show "Self-registration Kiosks", "Registration Service Counters" and "Mobile Registration Team” respectively, and the mascot briskly jump from the left to the right. Kathy continue to say, |
| Kathy Tong (FVO): | You can even upgrade to "iAM Smart+" at designated locations for more functions |
| Description of visuals: | The camera starts to zoom out, the Mascot's left hand emits a cloud of blue light, and the eTAX logo gradually appears on the screen. The mascot leans on the eTAX logo and continues to say, |
| Mascot: | Access eTAX with “iAM Smart” Managing your tax matters has never been easier! |
| Description of visuals: | The mascot then spins. The words "The SAFE and SWIFT gateway to online services", the logos of "iAM Smart", "Download Platforms", "Download on the App Store", "GET IT ON Google Play", "EXPLORE IT ON AppGallery", "DIRECT DOWNLOAD APK FILE" and the logo of "Office of the Government Chief Information Officer" appear on the screen from top to bottom. The mascot finally said, |
| Mascot: | Try it now! |
