Description of visual: |
The opening shot sees a decoration of two huge green leaves, which is the Voluntary Health Insurance Scheme logo, where a family of five stretches out and smiles. The male voice over says: |
MVO: | Along the path of health |
Description of visual: |
The 70-year-old man says: it's important to have the right medical insurance |
70+ Old man (Cantonese V/O): | it's important to have the right medical insurance |
Description of visual: |
A 10-year-old girl opens a pop-up book, showing a small tree instantly grows big. The girl says: that can always cover your needs |
10+ Girl (Cantonese V/O): | that can always cover your needs |
Description of visual: |
The old man and little girl stand in the middle of the screen. Two supers appear on the left and right of the screen respectively: "15 days old" and "100 years old". The little girl points at the super "15 days old" and then the old man points at the super "100 years old". The old man says: Coverage starts from 15 days old, and policy renewal is guaranteed up to 100 years old. |
70+ Old man (Cantonese V/O): |
Coverage starts from 15 days old and policy renewal is guaranteed up to 100 years old |
Description of visual: |
The scene then shows a 20-year-old young man. He says: I'm quite healthy at the moment so I guess I don't need medical insurance, right? |
20+ Young man (Cantonese V/O): |
I'm quite healthy at the moment so I guess I don't need medical insurance, right? |
Description of visual: |
The scene shows a spinning lucky wheel. The young man gets frightened because the spinning lucky wheel above his head stops and points at the icon of hospital bed. He starts thinking. A thinking bubble graphics appears with words "Buying insurance when having pre-existing conditions". A 30-year-old woman bursts the thinking bubble graphics with her finger. The woman says: Buying insurance when having pre-existing conditions may affect your premium and coverage! |
30+ Woman (Cantonese V/O): |
Buying insurance when having pre-existing conditions may affect your premium and coverage! |
Description of visual: |
The young man asks: Is it expensive? |
20+ Young man (Cantonese V/O): | Is it expensive? |
Description of visual: |
The scene changes to show various medical-related graphics over her head, including "hospital building", "syringe", "pills", "crutch", "bandage" and "hospital bed". She says: You can choose insurance coverage that suits your needs and budget. |
30+ Woman (Cantonese V/O): | You can choose insurance coverage that suits your needs and budget |
Description of visual: |
The scene then shows tokens moving from a green envelope into a piggy bank. A 40-year-old couple then enters the scene. The wife holds the green envelope. The husband says: You may also enjoy a tax deduction! |
40+ Man (Cantonese V/O): | You may also enjoy a tax deduction! |
Description of visual: |
The scene changes to feature the little girl holding the Voluntary Health Insurance Scheme logo. Then, the scene shows the young man turning the lucky wheel. The young man smiles. After that, the scene changes to feature the family of five. A little boy holds the Voluntary Health Insurance Scheme logo and the whole family smiles. The male voice over says: |
MVO: |
The Voluntary Health Insurance Scheme gives you long-term and comprehensive protection Get protected at different stages of life! |
Description of visual: |
Finally, the scene shows the family of five standing confidently in front of the decoration of two huge green leaves, which is the Voluntary Health Insurance Scheme logo. Two supers appear at the top of the scene: "Choose with confidence" and the website "www.vhis.gov.hk" The logo of Health Bureau of the Government of the Hong Kong Special Administrative Region of the People's Republic of China and the logo of Voluntary Health Insurance Scheme are shown at the bottom of the scene The male voice over says: |
MVO: | Visit vhis.gov.hk for details |