Positive Parent Campaign - Parental Care and Love Help Children Grow Up with Confidence (Web accessible version)
| Description of visuals: | Opening shot sees a sunny day and the cross-strait scenery of the Victoria Harbour. At the same time, colorful illustrations such as a rainbow, a planet, butterflies, a hot air balloon, musical notes and trees appear, then members of the Light Family step out. The music begins, and the super of “Vocal: Cindy Au” appears. |
| Description of visuals: | Afterwards, on a grassy field for picnic, Mommy Light is passing a light bulb to a young couple. The camera then zooms out, and Mommy Light is sitting next to the couple and together they look at the daughter and son dancing happily. Illustrations of a cat, a Ferris wheel, a flying saucer and the super of “Boost self-confidence” appear at the same time. The song continues to play |
| Cindy Au: |
Showing care all the time and having a positive understanding would bring more joy and happiness |
| Description of visuals: | The frame then shifts, and Daddy Light is passing a light bulb to a young father on the bench. Later, a few families are playing a parachute game together with the parachute taut. A boy on the left side runs towards them to join the game. At the same time, the super of “Enjoy the process” appears on the screen. The song continues to play: |
| Cindy Au: |
With more encouragement children can grow up with confidence |
| Description of visuals: | The scene transits to a public housing estate, where Glowie floats down with a bunch of balloons in one hand while holding a light bulb in the other hand. She hands the light bulb to a young mother. The mother and her husband are playing happily with their son and making a heart-shaped posture together. Many colorful patterns with shapes in heart and star appear on the screen at the same time, together with the super of “Support growth”. The song continues to play: |
| Cindy Au: |
If you are not keen with excessive competition the world can become more wonderful |
| Description of visuals: | The scene shifts to the Jao Tsung-I Academy. Warmie hands a light bulb to another young mother, and several heart-shaped patterns pop up next to her after she took the light bulb. After a close-up shooting of the joyful expression of her young daughter, the camera zooms out, and the family of four is happily visiting the Academy, where Warmie and Glowie are singing and drawing respectively. The illustrations of two rising rockets in the sky and the super of “Unleash the potential” appear. The song continues to play: |
| Cindy Au: | It is important for children to grow up in good health |
| Description of visuals: | The screen changes to a lawn in the West Kowloon Cultural District, where all parents and children are walking towards the members of Light family, and then there is a close-up of a parent putting the light bulb on the lighting device, and the light bulb lights up immediately. Then the camera zooms out, and the lights on the lighting device showing “Positive Parent Education” lights up. All members of the Light Family appear on the screen happily. The song plays at the same time: |
| Cindy Au: |
Unleash the potential of your children Embrace the love |
| Description of visuals: | At the end of the screen, the slogan “Parental care and love, help children grow up with confidence” appears with the four members of Light family who are moving up and down and waving. The logos of Education Bureau and the Positive Parents Campaign also appear. |
| VO: | Parental care and love help children grow up with confidence |
