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Launching ceremony for Cultural and Creative Industries Development Agency (with photos)
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     The launching ceremony for the Cultural and Creative Industries Development Agency (CCIDA) of the Culture, Sports and Tourism Bureau, restructured from Create Hong Kong, was held today (June 24). The CCIDA also announced at the ceremony the signing of Memoranda of Understanding (MOUs) with three prominent cultural and creative brands from the Mainland, which marks a new chapter for the cultural and creative industries in Hong Kong.
      
     Addressing the ceremony, the Secretary for Culture, Sports and Tourism, Mr Kevin Yeung, said, "The launching ceremony marks an important milestone in the development of Hong Kong's cultural and creative industries. It signifies that the CCIDA will take on a new mission. It will foster a better environment in Hong Kong, and adopt an industry-oriented approach to further promote the industrialisation of arts, cultural and creative sectors, dovetailing with the National 14th Five-Year Plan, which aims to develop Hong Kong into an East-meets-West centre for international cultural exchange."
      
     With a view to facilitating more collaboration between Hong Kong brands and the Mainland cultural and creative brands, the CCIDA signed MOUs with three prominent Mainland cultural and creative brands. Among them, two MOUs were signed in Beijing on June 19, which are about the collaboration on the brand "the National Museum of China Innovative" with the National Museum of China (Beijing) Cultural Industry Development Co Ltd, and the collaboration on the brand "the Palace Museum Cultural and Creative Products Hong Kong Space" with the Guangzhou Tai Lai Digitals Cultural Tourism Co Ltd. In addition to a video screening of the two signing ceremonies, an MOU on the collaboration of "Great Wall Cultural Creativity" was also signed at the ceremony with Changcheng Cultural and Creative (Beijing) Culture Co Ltd. The MOUs aim to advance the partnership between the CCIDA and the relevant Mainland cultural and creative brands in areas of market development, promotion and exchanges, with a view to encouraging Hong Kong brands to create more cultural and creative products that feature the characteristics of the National Museum of China, the Palace Museum and Great Wall culture, as well as Hong Kong's unique charms.
      
     The CCIDA will strive to establish an ecosystem that is conducive to the development of the culture, arts and creative industries. In addition to the current support of various programmes, the CCIDA will set up a new dedicated team to actively assist the industry in expanding overseas markets and strengthening the promotion of intellectual property creation as well as production, thereby creating more business opportunities for the industry and enhancing Hong Kong's international standing.
 
Ends/Monday, June 24, 2024
Issued at HKT 16:42
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The Secretary for Culture, Sports and Tourism, Mr Kevin Yeung, today (June 24) gives a speech at the launching ceremony of the Cultural and Creative Industries Development Agency.
The launching ceremony for the Cultural and Creative Industries Development Agency of the Culture, Sports and Tourism Bureau was held today (June 24). Officiating guests include the Secretary for Culture, Sports and Tourism, Mr Kevin Yeung (centre); the Permanent Secretary for Culture, Sports and Tourism, Mr Joe Wong (second left); the Director of Leisure and Cultural Services, Mr Vincent Liu (first left); the Deputy Secretary for Culture, Sports and Tourism, Ms Winnie Tse (second right) and the Commissioner for Cultural and Creative Industries, Mr Victor Tsang (first right).
The launching ceremony for the Cultural and Creative Industries Development Agency of the Culture, Sports and Tourism Bureau was held today (June 24). Photo shows the Secretary for Culture, Sports and Tourism, Mr Kevin Yeung (front row, centre); the Permanent Secretary for Culture, Sports and Tourism, Mr Joe Wong (back row, fourth right); the Director of Leisure and Cultural Services, Mr Vincent Liu (back row, third right), and members of the Legislative Council and the Culture Commission.
In its launching ceremony today (June 24), the Cultural and Creative Industries Development Agency of the Culture, Sports and Tourism Bureau signed a Memorandum of Understanding (MOU) with Changcheng Cultural and Creative (Beijing) Culture Co Ltd. Photo shows the Secretary for Culture, Sports and Tourism, Mr Kevin Yeung (back row, third left), the Secretary-General of Great Wall Culture and Tourism Committee of China Great Wall Society and President of Changcheng Cultural and Creative (Beijing) Culture Co Ltd, Ms Lin Meiling (back row, third right), and other guests witness the signing of the MOU by the Commissioner for Cultural and Creative Industries, Mr Victor Tsang (front row, left), and the Chairman of Great Wall Culture and Tourism Committee of China Great Wall Society, Mr Wang Fuchen (front row, right).
The Cultural and Creative Industries Development Agency of the Culture, Sports and Tourism Bureau signed a Memorandum of Understanding with the National Museum of China (NMC) (Beijing) Cultural Industry Development Co Ltd on June 19 in Beijing. Photo shows the Commissioner for Cultural and Creative Industries, Mr Victor Tsang (second right); the Office Director of NMC (Beijing) Cultural Industry Development Co Ltd, Ms Flora Ma (second left); the Deputy Director of the Operation and Development Department of the NMC and General Manager of NMC (Beijing) Cultural Industry Development Co Ltd, Mr Liao Fei (first left); and the Director of the Office of the Government of the Hong Kong Special Administrative Region in Beijing, Mr Rex Chang (first right).
The Cultural and Creative Industries Development Agency of the Culture, Sports and Tourism Bureau signed a Memorandum of Understanding with the Guangzhou Tai Lai Digitals Cultural Tourism Co Ltd on June 19 in Beijing. Photo shows the Commissioner for Cultural and Creative Industries, Mr Victor Tsang (second left); the Chairman of Guangzhou Tai Lai Digitals Cultural Tourism Co Ltd, Mr Peng Zhihong (second right); the Executive President of Takungpao.com.hk and Head of the Palace Museum Cultural and Creative Products Hong Kong Space, Mr Wang Wentao (first right); and the Director of the Office of the Government of the Hong Kong Special Administrative Region in Beijing, Mr Rex Chang (first left).