​Award-winning technology company LoopMe that uses artificial intelligence (AI) to improve brand advertising performance announced today (February 15) the opening of a regional office in Hong Kong as part of its North Asia-Pacific (APAC) expansion and Greater China strategies.
     
     LoopMe offers outcomes-based digital advertising solutions to brands and agencies with its patented AI-technology PurchaseLoop and AI-powered Intelligent Marketplace. The company specialises in using AI to improve brand advertising performance and outcomes, offering real-time consumer sentiment to build audiences, according to its Managing Director of North APAC, Mr Bernard Fung. With its roots in mobile in-app video and gaming, LoopMe currently supports the technology and retail sectors, while focusing on the financial services, fast-moving consumer goods and other industries in the APAC region.
     
     Mr Fung said that the company closed out 2022 with US$150 million in revenue, reporting 55 per cent global growth year-on-year and 27 per cent growth year-on-year in the APAC region alone. This demonstrates continuing demand for LoopMe's suite of outcomes-based technology products which do not rely on personal identifying data. LoopMe has continued to grow their client base in Greater China following investment in regional resources during the pandemic. The Hong Kong office opening will spearhead further expansion in Greater China, Japan and Korea.
     
     "One of the company's priorities is to invest in and grow our APAC business," said Mr Fung. "Hong Kong is not only close to Mainland China, but is also one of the most international cities in the APAC region. The city has a very unique mix of Chinese and Western ideas, which sets it apart from other APAC markets. It also has a deep pool of talent with Mainland and global perspectives. This is the best place for us to serve our Mainland clients and expand our business in the region."
     
     The Associate Director-General of Investment Promotion, Dr Jimmy Chiang, said, "We are happy to see that LoopMe chose Hong Kong as its regional base. Apart from a strategic location, our city also has a world-class Internet connectivity which provides an excellent online and mobile platform for digital marketers. Hong Kong's re-opening of the border with the Mainland would certainly boost the local economy and cross-border business activities. We hope that LoopMe can fully tap into these opportunities to achieve its best year ever in the APAC region."
     
About LoopMe
         
     Founded in 2012, LoopMe is a leading mobile advertising platform that leverages AI to optimise media delivery in real time and deliver outstanding video campaigns. It drives measurable uplift for business outcomes and more effective advertising across online and offline marketing goals, including brand lift, purchase intent, consideration, foot traffic and sales. Headquartered in the UK, the company has global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Sydney, Tokyo, Dnipro, Krakow and Hong Kong. LoopMe won a number of awards including the "Best Mobile Marketing Platform" at the Digiday Technology Awards, a Silver award in the Media Performance category at the Media Specialist Association Awards, and a winner in the Digital - Audience Planning category at the Morketing Awards in China. It is a member of the Interactive Advertising Bureau Hong Kong. For more information, please visit loopme.com.
         
About InvestHK
             
     InvestHK is the department of the Hong Kong Special Administrative Region Government responsible for attracting foreign direct investment and supporting overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services for overseas and Mainland companies. For more information, please visit www.investhk.gov.hk.
         
     For a photo, please visit www.flickr.com/photos/investhk/albums/7217772030599289

Ends/Wednesday, February 15, 2023
Issued at HKT 11:00

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