Sweet Fashion House announced today (February 22) the opening of a confectionary factory under its brand name in Hong Kong with the aim of tapping into the fast-growing demand for up-scale confectionary in Hong Kong, Mainland China and around the region.
 
     Sweet Fashion House was set up by a group of foreign investors, who have brought top confectionary chefs from France to work at the company's new factory in Tuen Mun. Headed by art director Mr Gael Majchrzak, a renowned pastry and chocolate chef, the seasoned team comprises veterans from France and other parts of the world, as well as young apprentices from Hong Kong.
 
     The factory has state-of-the-art facilities and makes hand-crafted cakes, chocolates and pastries for individual customers and corporate clients. Sweet Fashion House Chief Executive Officer, Mr Kirill Neklyudov, said that the company is already growing fast on the back of very strong demand, and plans are underway to expand staff numbers to meet an expected surge in orders.

     Mr Neklyudov said, "Hong Kong people love sweets as much as the French do. This is a big market and customers demand up-scale confectionary. Together with its simple and low tax regime and ease of doing business, the city is the ideal place for us to start our company.
 
     "We are passionate in designing and creating affordable fine desserts for our customers and clients. At the moment, we have more than 30 staff working in the Hong Kong factory, and we will double the team this year. We also plan to open flagship shops in Hong Kong and Mainland China in the near future.”
 
     Associate Director-General of Investment Promotion Dr Jimmy Chiang said, "Hong Kong is a vital and vibrant business hub, with a range of big multinational companies as well as small and medium enterprises. It creates rising demand for corporate gifts and sweets. The great number of international tourists in Hong Kong also offers a very good brand exposure platform for Sweet Fashion House."

About Sweet Fashion House
 
     Sweet Fashion House is a designer dessert boutique and its chefs are artisans and dessert devotees. The factory not only produces handcrafted cakes, chocolates and pastries which are made from the finest and freshest high-quality ingredients, but also provides cake consultation and tasting for customers to create their own cakes. For more information, please visit www.sweetfashionhouse.com.

About Invest Hong Kong
 
     Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government established in 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services for overseas and Mainland companies enrolled as its clients. For more information, please visit www.investhk.gov.hk.
 
     For photos, please visit www.flickr.com/photos/investhk/albums/72157663966008467.

Ends/Thursday, February 22, 2018
Issued at HKT 14:34

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