"Branding To Win Seminar: New Horizon of Digitalisation"

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     The Trade and Industry Department (TID), the Hong Kong Brand Development Council, the Chinese Manufacturers' Association of Hong Kong (CMA) and the Hong Kong Trade Development Council will jointly hold the "Branding To Win Seminar: New Horizon of Digitalisation" on August 8 (Tuesday). Guest speakers will explore business and branding strategies through better utilisation of digital marketing to capture opportunities and enhance competitiveness.

     Guest speakers at the seminar will include the Senior Programme Director and College Principal Lecturer of the HKU SPACE Executive Academy, Dr‍ Alexander Chan; the Associate Director for the Global Strategy Group of KPMG, Mr Alvis Kong; Co-founder and Business Director of Fimmick Limited, Mr Willy Lai; the Vice Chairman of the Digital Transformation Alliance and Director and Founder of YouFind Limited, Mr Jeffrey Chu; and the Director of Tung Cheong Ho Company Limited, Mr Albert Li.

     The seminar, to be conducted in Cantonese, will be held from 2.30pm to 5.15pm in rooms S426 and S427 at the Hong Kong Convention and Exhibition Centre, Wan Chai. Admission is free.

     Online registration is available via the CMA website (event.cma.org.hk/registrations/register/630), and the registration form can be downloaded from the TID's Brand Development and Promotion website (www.branding.tid.gov.hk). Seats will be allocated on a first-come, first-served basis. For enquiries, please contact the CMA at 2542 8635.

Ends/Monday, July 31, 2017
Issued at HKT 12:00

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