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Japanese confectionary brand QUOLOFUNE expands to Hong Kong (with photos)
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     The Japanese confectionary brand QUOLOFUNE announced today (April 26) that it has established a presence in Hong Kong to drive the brand’s regional expansion from the city.
 
     The new QUOLOFUNE counter is located in Sogo department store in Causeway Bay and offers traditional Japanese confections including the brand's signature Castella sponge cake. The Chief Executive Officer of the NAGASAKIDO Group which owns the brand, Mr Takashi Araki, said that Hong Kong has great appeal with its international city status, which means the brand can reach customers from around the world.
 
     He said, "Hong Kong is strategically located at the heart of Asia, as well as being one of the world’s leading business hubs. This city will help us spread our brand more effectively to millions of travellers from around the globe." He added that the brand will use the city as a base to expand to other countries in Asia such as Vietnam, Singapore and Thailand.
 
     Associate Director-General of Investment Promotion Dr Jimmy Chiang lauded QUOLOFUNE's arrival in Hong Kong. He said, "It is a smart decision for QUOLOFUNE to set up a presence in our city. Hong Kong people love Japanese food and culture. I believe that the QUOLOFUNE brand can leverage Hong Kong’s unique location to scale new heights in its global and regional marketing."
 
About QUOLOFUNE
 
     Established in 2003 in Osaka, the QUOLOFUNE brand is run by the NAGASAKIDO Group, which was founded in 1919. QUOLOFUNE's signature Castella sponge cake was first introduced to Japan from Portugal in the 16th century and has been modified to suit Japanese tastes, becoming a traditional Japanese confection in the process. The NAGASAKIDO Group currently runs three shops in Shanghai and one shop each in Taiwan and Korea under the QUOLOFUNE brand. For more information, please visit: www.quolofune.com.
 
About Invest Hong Kong
 
     Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government established in 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. For more information, please visit www.investhk.gov.hk.
 
     For event photos, please visit: www.flickr.com/photos/investhk/albums/72157683028254005.
 
Ends/Wednesday, April 26, 2017
Issued at HKT 11:05
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Japanese confectionary brand QUOLOFUNE announced today (April 26) that it has set up a counter in Sogo department store in Causeway Bay.
Japanese confectionary brand QUOLOFUNE announced today (April 26) that it has set up a counter in Sogo department store in Causeway Bay, offering traditional Japanese confections including the brand’s signature Castella sponge cake (pictured).