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TID to participate in World SME Expo
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     The Trade and Industry Department will participate in the "HKTDC World SME Expo" at the Hong Kong Convention and Exhibition Centre Hall 1 from December 2 to 4.

     This annual expo offers a one-stop platform for service providers to promote their services and business solutions to help Hong Kong's small and medium enterprises (SMEs) enter the international markets, seek business opportunities and expand their business.

     As one of the supporting organisations and a major exhibitor, the Trade and Industry Department will showcase an array of SME support services, including the Support and Consultation Centre for SMEs (SUCCESS), SME Funding Schemes, Hong Kong Awards for Industries, Working Group on Industrial, Commercial and Professional Sectors under the Basic Law Promotion Steering Committee, and the Mainland and Hong Kong Closer Economic Partnership Arrangement. Business professionals and expert consultants will provide free onsite one-on-one business advisory services to visiting SMEs on questions concerning business start-up, marketing, legal, and accounting matters.

     The department will also take part in the following free thematic seminar at the expo to introduce SUCCESS's support services for SMEs:

Date and Time     Topic       Venue
_____________     _____               _____

December 4        Entrepreneurship:   Seminar Room E
(Saturday)        Starting and
11am¡ª1pm         Operating a Business

     A high-level conference entitled "Optimising Branding Strategies to Venture into the Mainland Consumer Market", to be held tomorrow (December 2), is the highlight of this year's expo.  The conference, jointly organised by the Trade and Industry Department and the Hong Kong Trade Development Council, will consist of a keynote speech session and two concurrent breakout sessions.  Well-known enterprises from the Mainland and Hong Kong will share with SMEs their strategies and practical experience on branding, including tips on successfully building brands to tap the Mainland market.  The conference will be held from 2pm to 6pm in Seminar Room E.  Admission is free.

     For further details on the expo, please visit the HKTDC World SME Expo website (worldsmeexpo.hktdc.com).

Ends/Wednesday, December 1, 2010
Issued at HKT 11:00

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