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Renowned Shanghaiese noodle restaurant Xia Mian Guan expands in Hong Kong
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     Xia Mian Guan, the well known noodle restaurant from Shanghai, today (December 12) announced the grand opening of its new restaurant outlet at Telford Plaza, Kowloon Bay.

     Established in 1999, Xia Mian Guan specialises in traditional types of Shanghai noodles. The new restaurant outlet will follow the same principle that Xia Mian Guan has adopted in Shanghai by offering the genuine flavour of Shanghai cuisine to diners. Award-winning chefs from Shanghai will supervise the food and service quality at the new outlet.

     Mr Simon Wong, Managing Director of Hong Kong Xia Mia Guan, said, "With our continued efforts, Xia Mian Guan has become a food and catering brand serving healthy cuisine in genuine Shanghai style. As Hong Kong people become more interested in healthy dining, Xian Mian Guan is certainly an excellent choice for them."

     At present, Xia Mian Guan operates two branches in Shanghai. The new restaurant in Kowloon Bay is the company's second directly-owned outlet in Hong Kong.

     Mr Simon Galpin, Associate Director-General of Investment Promotion, welcomed the expansion of the Xia Mian Guan here. He said, "We are delighted that many overseas and Mainland renowned restaurants like Xia Mian Guan have either opened or expanded here recently. This is a testimony of our genuine cosmopolitan lifestyle with wide array of restaurants and bars serving international cuisine. And now, with the launch of the Michelin Guide for Hong Kong & Macau earlier this month, our status as the region's dining hub has been reaffirmed."

     The first edition of Michelin Guide Hong Kong & Macau was released last week. A total of 202 restaurants in Hong Kong were recommended by Michelin, with 22 being graded with star awards, including the world's first three-star Chinese restaurant.

     "I am confident that Hong Kong, as the first 'Michelin City' in China, will continue to provide great business opportunities for catering industry. I wish Xia Mian Guan every success in Hong Kong and look forward to assisting the company's future expansion in the region."

     Established in 1999, Xia Mian Guan (China) Co., Ltd. is a Chinese restaurant specialising in traditional types of Shanghai noodles. The brand has been named "the best Shanghai restaurant" for three consecutive years. The restaurant currently operates two branches in Shanghai, and two directly-owned outlets in Hong Kong.

     InvestHK is the award-winning department of the Hong Kong Special Administrative Region Government responsible for attracting and facilitating inward investment into the city, by providing free services and support to help overseas and Mainland companies establish or expand their business presence in Hong Kong. For more information, please visit www.InvestHK.gov.hk.

Ends/Friday, December 12, 2008
Issued at HKT 12:01

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