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Pianegonda, the prominent Italian creative jewellery brand, has announced the opening of its first store in Hong Kong at The Landmark.
H&F Partners, Pianegonda's franchise partner, expressed strong confidence in the retail market in Hong Kong and plans for continued expansion.
The Managing Director of H&F Partners, Mr Renaud Litre, said the choice of Hong Kong to first launch Pianegonda in Asia was a tribute to the energy and modernism of the city. "Pianegonda is innovative in style and explores new techniques to uncover new potential. Hong Kong has always been a trend leader in Southeast Asia region. So, I am certain Pianegonda will have a strong appeal here where both men and women have proved again and again they are willing to experiment and be part of a fresh new trend."
According to Mr Litre, the company plans additional Pianegonda stores here. The second store is scheduled for June, 2006, in Pacific Place.
Mr Litre said Hong Kong was an ideal location for them to manage operations in the region. "The convenient location of Hong Kong enables us to have easy access to Mainland China. This city also is Asia's premier business hub, with excellent infrastructure and logistical support," he said.
Apart from Pianegonda, the company has also introduced another popular jewellery and accessory brand, Agatha, to the region. H&F Partners is enthusiastic about bringing more brands to the region through Hong Kong.
The Associate Director-General of Investment Promotion at Invest Hong Kong, Mr Simon Galpin, congratulated the company on its new Hong Kong store. "We are delighted to see another leading consumer brand recognising Hong Kong as the strategic platform to showcase its products to the region," he said.
"Hong Kong's role as Asia's centre of style and fashion has become increasingly important. Our vibrant consumer market and strong tourism and retail sectors have created a very unique and attractive location for international retailers in Hong Kong. The continuous growth of our retail clusters also enhances Hong Kong's attractiveness to more visitors to shop and learn about the latest trends. We look forward to working closely with H&F Partners to bring more brands to Hong Kong."
For the past two years, H&F Partners has introduced creative and innovative European jewellery brands to Hong Kong and the rest of the Asia Pacific region. The Hong Kong operation serves as H&F Partners' regional headquarters for sales and marketing activities within Asia Pacific. H&F Partners also has offices in Taipei and Shanghai. For more information, please visit the company's website at www.hf-partners.com.
Invest Hong Kong is the Hong Kong Special Administrative Region Government department charged with encouraging and facilitating inward investment into the city by providing the support needed to establish a business presence here. For more information, please visit the website at www.investhk.gov.hk.
Ends/Wednesday, February 22, 2006
Issued at HKT 11:50
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