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Mainland high-end lingerie company Aimer Group announced today (June 11) that its first flagship shop has been opened in Hong Kong, following expansion in Singapore, Malaysia and Macau.
Marketed with the most prestigious retail concept of the group, Aimer first flagship shop in Hong Kong is located on Parklane Shopper's Boulevard, Tsim Sha Tsui, and covers two floors with over 3,000 square feet of space. The shop operates in a "lifestyle store" format and is selling the group's major brands, namely Aimer, Aimer Men, Aimer Kids and more.
Beijing Aimer International Trading Co., Ltd General Manager Ms Sabrina Sun said that after having cemented a leading position in the Mainland's high-end lingerie market, the Group decided to actively extend its brand overseas using Hong Kong's international position.
"Hong Kong is a free market with a comprehensive legal system. It is a hub for the latest fashions and its connectivity with other parts of the world and its cultural convergence of east and west provide a perfect platform for us to go global," said Ms Sun. She added that the group also aims to leverage Hong Kong to further market its brand to other parts of southeast Asia including Vietnam, Cambodia and Indonesia and to set up R&D centre as part of the programme to develop new products for overseas markets.
Associate Director-General of Investment Promotion, Mr Andrew Davis, said that Aimer Hong Kong was a good illustration of Hong Kong's springboard function for Mainland enterprises to "go global".
"Hong Kong retail sector has been growing tremendously over the past decade. In particular, high-end products have seen great demand among customers, both local and visitors. I believe Aimer will find Hong Kong to be a valuable platform for its future success, including further afield in southeast Asia," Mr Davis said.
About Aimer Group
Founded in 1993, Aimer Group is one of the leading brands in the China lingerie market, creating high-end lingerie products for women aged 25 to 40. In 1999, the Group established "Aimer Human Engineering Research Center" together with Beijing Institute of Fashion Technology and developed special lingerie design principle tailored for oriental women, based on the one million data on oriental women's body shape in the database. With the concept of "exquisite, elegance and confidence", the group's creative team designs more than 400 new products every year by using new high quality materials, which highlighted its original and innovative features. Combining Eastern and Western culture and design concepts, the Group provides high quality and unique fashion underwear with strong functionality to the customers. For more information, please visit www.aimergroup.com.
About Invest Hong Kong
Invest Hong Kong is the department of the Hong Kong Special Administrative Region (HKSAR) Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. In its 12th year of operation, Invest Hong Kong has completed over 2,400 investment projects, creating more than 29,000 new jobs in the first year of operation or expansion and HK$62 billion of investment. For more information, please visit www.investhk.gov.hk.
For event photos, please visit: www.flickr.com/photos/investhk/sets/72157630078233218.
Ends/Monday, June 11, 2012
Issued at HKT 17:45
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